Realtors as influencers? CT agents use TikTok, Instagram to sell a lifestyle
The social account I Love Greenwich is about romanticizing the lifestyle of living in Greenwich rather than simply posting active real estate listings, said broker Christian Perry. He throws in what he calls “shock and awe” to help boost posts by jumping into clients’ swimming pools in a full suit, running around a golf course or busting a move in a local taqueria.
In the world of real estate, platforms like Instagram and TikTok have become powerful mechanisms to essentially turn realtors into social media influencers, pushing them to levels of popularity previously unattainable from traditional marketing campaigns.