Welcome to Meet the Agent, an ongoing series profiling real estate agents from across Canada. With more than 150,000 agents, brokers, and salespeople working in 75 different boards and associations across the country, we thought it was about time they had a place to properly introduce themselves.
If you or someone you know deserves the same chance, email [email protected] to apply.
I grew up in West Vancouver and lived there my entire childhood before going to the University of San Francisco where I graduated with a degree in International Business and Marketing.
What neighbourhood do you live in now?
Right now I live in Coal Harbour, in Downtown Vancouver.
What made you want to become a real estate agent?
Having been born in a family with three generations of real estate agents, this industry has always been a huge part of my life. I am grateful to be able to work alongside my family as we continue to elevate each other through modern day marketing as well as wisdom from experience.
What’s the biggest challenge you see facing the market today?
The biggest challenge we often face is dealing with client expectations in a ever-changing market. After exiting two extremely positive real estate years in Vancouver, certain areas of the market are experiencing a decline, meanwhile other neighbourhoods with low inventory are staying extremely active. It is important to stay up-to-date with the market trends and comparable sales in order to keep your clients informed on what is selling and why it is selling. I believe constant communication is key to achieving the best results for your client.
What’s the single best advice you have for sellers?
My advice for sellers is to always have your home presented in the best way you can. Purchasing a home can be a decision often impacted by emotion and personal connection, which is why I believe each home must be ‘show-ready’.
If a buyer can see that a happy family lives in the home it is much easier for them to picture themselves doing the same. However if a house presents poorly and was rushed to the market, if can appear well-used and will not have that same positive effect. This is why staging and marketing is so crucial in our industry — often times the smallest details can make the biggest differences.
What’s the single best advice you have for buyers?
My advice for buyers is to always prioritize location when investing in a property. It appears as if every other week there is a new pre-sale development being marketed across Greater Vancouver, but there is less and less prime desirable land to build on. These new flashy buildings are spectacular, but over time they will age, whereas I truly believe that there will always be a demand for living beachfront in Kitsilano or having an ocean-view in Coal Harbour.
What’s the best thing a realtor can invest in for their brand (a bus bench ad, a solid Instagram strategy, etc.)?
I believe in technology being the future of real estate marketing, therefore, now is the time to invest your resources into your business’ social media presence. Over the past two years, I have reached over 110 Million views across my social media platform highlighting our clients’ homes to an international audience. We live in a world where a 10-15 second video posted online can completely change the trajectory of someone’s life and career. The power of social media has unlimited and untouched potential if a realtor knows how to utilize it effectively.
Who do you look up to in the industry and why?
With regards to agents I look up to, I would say the Altman Brothers in Los Angeles. The way they are able to close deals and market their properties in such an emphatic way is extremely inspiring.
Another company I look up to is Lifestyle Production Group in Miami; they create the most incredible marketing and listing videos. So many of the properties we shoot are inspired by these videos and we take a lot of inspiration from Miami and New York and try to re-create it in our own way in the Vancouver market.
Is there anything you wish people knew or understood about realtors that you think they’re constantly getting wrong?
I think people outside of real estate underestimate the amount of behind-the-scenes work with strategizing and marketing that goes into luxury real estate. With all these new television sitcoms rising in popularity, it’s important for people to understand the amount of time and money that is invested in selling a prized property. We make a plan with our clients prior to listing their homes and often times it needs to be delivered perfectly in order to achieve the best price for their property.
Tell us about your favourite (or most memorable) sale.
My favourite sale that I was able to be involved in would definitely be a few years back when I helped a close friend of mine purchase his first investment property. We spent quite some time analyzing the market and looking for the right property, which worked out very well as we re-sold it again last year for a profit. Being able to advise someone and have them succeed in their goals was an incredible achievement for both him and myself as we continue both our friendship and now a working relationship.
What are the three words you hope your clients use to describe you?
Determined. Persevering. Caring.
What’s your favourite thing to do outside of selling houses?
Outside of selling real estate, my passion is and has always been soccer. I have been playing the beautiful game ever since I was a child and continue to play on a competitive men’s team in North Vancouver.
This interview may have been edited for both length and clarity. The views and opinions expressed in this article are those of the interviewee and do not necessarily reflect the views or positions of STOREYS.
Written By STOREYS Editorial Team
STOREYS is the leading real estate news site in the country, providing the most accurate and up-to-date coverage of the Canadian market.