Love Watts opens UK project space in Mayfair.

Love Watts has launched its first-ever UK project space.
© Hotdog Productions.

Love Watts has launched its first-ever UK project space. Located on Sackville Street in the heart of Mayfair.

Inaugural retrospective Love Watts Presents KEO XMEN, is a curated selection of 46 new works by iconic artist KEO XMEN, who has played such a significant role in the history of graffiti and street art.

Founder, art curator and collector Jordan Watson launched his digital platform Love Watts in 2011 and now has a following of over 2 million on Instagram alone. What started as simply a personal collection of artwork images – mass market and niche, experimental and traditional – has since become a cultural phenomenon, reshaping the way we engage with art in the digital age and followed by such luminaries as Rihanna, Gigi Hadid and Dua Lipa.

Jordan ‘Watts’ Watson
L Mike McKenzie BBC – Arts and Entertainment R Jordan ‘Watts’ Watson Photo Richard Young

With his new physical space, Love Watts is aiming to support and grow up-and-coming artists to stardom, drive art sales and foster fruitful brand collaborations.

And who better to partner with for Love Watts first physical showcase than KEO XMEN whose enduring legacy began during the iconic New York City graffiti scene of the 1980s. KEO XMEN’s genius has breathed life into logos and album covers for hip-hop giants like Kool Keith, Inspectah Deck of the Wu-Tang Clan and EPMD, while his designs have adorned products and installations for global giants such as Nike, Adidas, Harley Davidson and Warner Brothers. His work has gained recognition and appreciation in recent years and as interest in street art and graffiti continues to grow, so it becomes increasingly challenging to acquire his original pieces.

Love Watts presents KEO XMEN
Love Watts presents KEO XMEN Installation photo Richard Young

Love Watts Presents KEO XMEN is available to view from now until 20th December by appointment only via street art specialist gallery Woodbury House, who will also handle the global distribution of works from the collaboration.

An exciting, groundbreaking programme of exhibitions, artist showcases and brand collaborations aiming to modernise the traditional gallery approach, is planned for 2024

Love Watts presents KEO XMEN, – December 20th, Woodbury House 29 Sackville Street, Mayfair

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