KFC Thailand collaborates with street artist to add spicy touch to Songkran
KFC Thailand has launched a limited-edition bucket and merchandise collection as part of its collaboration with renowned artist TIKKYWOW.
The collaboration, which coincides with Thailand’s national Songkran holiday, will see the artist’s iconic pop art adorn the brand’s iconic bucket, in addition to street art and AR-enabled installations.
To bring the design to life, passers-by can point their cameras at the street installations and capture the magic of TIKKYWOW’s masterpieces.
The collaboration also includes a limited-edition merchandise collection called SUMMERWOW, which includes t-shirts, raincoats, bucket hats, bucket bags, and mini-phone bags, all featuring the same statement-making designs.
The campaign also includes an “evening extravaganza” event, featuring music and DJs as well as a giant KFC bucket, which will house the merchandise collection.
Suhayl Limbada, chief marketing officer for KFC Thailand, says, “The KFCxTIKKYWOW collaboration is inspired by our fans, who know all about biting into the latest fashion, art, and trends. It’s a celebration of modern Thai culture and its bold lifestyle, making for a collaboration that’s full of feisty surprises to inspire you to make the most of Songkran’s celebrations, after a few years of hush-hush.”