“There are three basic pricing strategies: at, below, or above perceived market value,” says Mihal Gartenberg, a broker at Coldwell Banker Warburg. “The strategy that leads to the most showings, fastest close, and ability to close above ask is pricing below perceived market value.”
If it’s under $1 million, she suggests pricing about $25,000 lower than the perceived market value, while higher price points round down $50,000 to $100,000.
