Better Homes and Gardens Watne Group celebrated 72 years in business this April. BHGRE Watne Group is only on its second Broker in 72 years and recently was acquired by BHGRE Alliance Group of Bismarck, returning the Watne Group Better Homes and Gardens® brand to Watne real estate firm.
In November 2022 Better Homes and Gardens Real Estate Alliance Group, with offices in Bismarck and Minot, joined forces with the Watne, REALTORS® in Minot to expand the firm’s service area and market share in the northern region of the state. This reunited the Watne firm with the Better and Homes Garden brand, which they operated within the ’80s and ’90s.
With roots dating back to 1951, the Minot brokerage is now doing business as Better Homes and Garden Real Estate Watne Group. Better Homes and Gardens Real Estate Alliance Group’s Minot office will fold into the Watne Group’s office located at 408 N. Broadway.
Blake Krabseth, former co-owner of Watne, REALTORS®, continued as the role of managing broker for the Minot office, while former co-owner Carrie Montoya will focus on her real estate sales career. Matt Watne, son of the firm’s founder Clair Watne, is also a former co-owner of the brokerage and will remain licensed in the Minot office.
Rounding out the company’s leadership team is Better Homes and Gardens Real Estate Alliance Group broker/owner Jan Hoge, associate Broker/Owner Kamie Ensz and operations manager Lane Huber.
“Since joining Better Homes and Gardens Real Estate in February of this year, we have generated tremendous momentum as a result of the brand’s marketing, training and business development programs for our affiliated agents,” said Hoge. “As we looked to increase our market share in Minot, partnering with the Watne Group made sense based on our shared values. We bring together two legacy brands whose respective national and local brand cache resonate deeply with the people of Minot. We look forward to working together to continue to develop our expanding team of agents and extend even higher levels of service and expertise to our clients in Minot.”
“We are thrilled to be part of real estate’s only lifestyle brand,” remarked Krabseth. “We are excited about the many synergies created by this merger that will maximize growth opportunities for our affiliated Minot agents thanks to the significant brand resources at our disposal. Equally important is our ability to honor the 72-year legacy of the firm’s founder and continue to serve the community under his name.”
The newly affiliated agents in Minot will have access to many business-building resources in Be Better® University, the brand’s award-winning professional development and learning platform, as well as PinPointSM, a proprietary BHGRE® brand tool that taps into consumer behavior data from Better Homes & Gardens magazine and its publisher Dotdash Meredith’s customer database of more than 175 million consumers.
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