Animoca Brands partners with ALTAVA Group to license its BAYC NFTs for ALTAVA’s BAGC project
Hong Kong-based gaming firm Animoca Brands has announced a licensing partnership with ALTAVA Group, a Singapore-based luxury fashion brand that brings culture-defining brands into the metaverse, to make use of the Bored Ape Yacht Club (BAYC) non-fungible tokens (NFTs) in Animoca Brands’ portfolio.
According to their statement on Wednesday, Animoca Brands, which is an investor in ALTAVA, has agreed to license the BAYC intellectual property that it owns to ALTAVA’s Bored Ape Golf Club (BAGC) project.
BAGC is a golf-themed derivative of Bored Ape Yacht Club that uses BAYC NFTs belonging to The Sandbox, Elite Apes, and Animoca Brands.
All of Animoca Brands’ BAYC NFTs licensed to the project, along with BAYC NFTs licensed by The Sandbox, will be assigned to a special edition class in the BAGC digital collection. The Special Edition BAGC NFTs will sport outfits branded by Animoca Brands and The Sandbox.
The utility built into the NFTs of the BAGC collection includes:
1. Custom physical “IRL” BAGC-branded golf merchandise 2. Access to some of the most exclusive golf country clubs in Korea, Turkey, and Vietnam 3. Voxel twins of special edition BAGC NFTs for use in The Sandbox 4. IP ownership, licensing, and management service
The IP ownership, licensing, and management service is particularly interesting to end-users.
Recognizing that most NFT holders do not have the capability to monetize their IP, ALTAVA has set up a dedicated team to handle IP monetization on behalf of holders.
BAGC is a community-driven initiative and there is no official collaboration, partnership, or other affiliation with Yuga Labs, Inc.
ALTAVA Group is a Singapore-based company with offices in Seoul, Tokyo, London, and Paris.
The firm is the luxury fashion metaverse that enables users to discover, interact, and express themselves through a high-fidelity avatar.
The company operates WOY (World of You), a metaverse that provides Omni-platform experiential solutions which seamlessly connect consumers to the real-world and virtual world for high-end luxury brands and discerning partners.
Animoca Brands is a company involved in digital entertainment, blockchain, and gamification that is working to advance digital property rights and contribute to the establishment of the open metaverse.