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To Boost Sales, Leave Your Comfort Zone


Human beings gravitate toward comfortable activities, and Realtors are no exception. But marketing should focus on potential clients’ activities.

NEW YORK – Top-performing real estate agents and brokers offer three suggestions for going outside their comfort zones to find and hold onto profitable clients:

  1. Social media: Even if it’s not your thing, take up social media and participate in it consistently. Agent Shelton Wilder says her Instagram account and weekly video series have rewarded her “by letting me get in front of potential clients so that they can get to know my personality and see how committed I am to real estate. It also demonstrates that I work every day on my business.”
  1. Chasing referrals: Fallane Jones of The Property Girls Team says they’re automating most of their processes and internal systems to focus on referrals. “When our sphere refers us to [established clients’] family and friends, these people we meet already have a higher level of trust in us,” she notes. “We can spend less explaining how we will offer value and more time exceeding their expectations.”
  1. Demonstrate expertise: Specifically, get comfortable speaking in public. “I needed to break through and speak to influential people as I look at my boss who does it all the time, and people truly value when an expert in their field presents information and answers questions from an inquisitive audience,” says New York City real estate agent Amy Herman.

Source: RISMedia (04/24/23) Lapp, Tina

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