New York Red Bulls Announce Freestyle Kit Celebrating 50th Anniversary of Hip-Hop | New York Red Bulls


“Hip-Hop represents a global movement that spans 50 years and has seen many different styles and approaches. The Freestyle kit design had to be raw and authentic. Our vision was to let all the imperfections show through, which in turn, makes it perfect,” said Kevin Maulbeck, Art Director, New York Red Bulls. “We decided on focusing on one of the pillars of Hip-Hop – graffiti – more specifically in this case, on the writing. During the design process, we kept in mind the walls, doors and trains in our area covered in graffiti and stickers. When people see this jersey, it’s my hope that they think it is loud and true. The inspiration goes far beyond New York Hip-Hop, but at its core, that’s exactly what it is: the local scene on display for the global audience.”

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