Hyundai CRADLE & itselectric Will Partner To Deploy Curbside EV Chargers In New York City

In order to demonstrate curbside EV charging specifically designed for cities, itselectric, a Brooklyn-based electric car curbside charging startup, established a strategic partnership with Hyundai CRADLE and New York City Economic Development Corporation. The EV chargers will be the first charge posts in North America that are small, strong, and user-friendly with a fully detachable charging cord, making them perfect for usage in urban areas.

The only charging network that allows residential property owners to share money is itselectric. With encouraging incentives, this strategy enables property owners to participate in the EV transition, making it simpler for markets across the nation to adopt this solution. Itselectric’s charging network is intended to assist cities in meeting their carbon reduction targets and in lowering capital expenditure by completely avoiding the infrastructure upgrades typically required to support on-street charging. The pilot program will be the company’s largest public demonstration of this network to date. In line with Hyundai’s goal of democratizing EV technology, this technology expands EV charging into new urban districts, allowing more people to transition to electric vehicles.

Itselectric’s selection as a finalist in the Hyundai CRADLE’s EV Open Innovation Competition led to the pilot. Finalists were chosen based on their ability to use cutting-edge technology and business models to increase market access for electric vehicles and improve consumer charging experiences, as assessed by Hyundai CRADLE with assistance from Hyundai Motor North America.

“The team at Hyundai has been incredibly supportive and we could not have envisioned a better place than Brooklyn, where it all began, to put our first chargers into the ground,” said Nathan King, CEO & Co-Founder of itselectric. “The United States has high goals for electric vehicle adoption, but the country is not currently prepared for what this means in terms of accessible charging. Our technology is specifically built for cities to ensure that every community — no matter the median income or prevalence of driveways and garages – has access to clean transportation.”

Starting in the spring of 2023, six charging posts will be installed across two locations: The Brooklyn Army Terminal and Steiner Studios. During two months, local EV drivers who have been publicly recruited will test all six charging stations. This will give the drivers a chance to validate and provide feedback on a product that will be sold. Following the initial pilot, all six positions will be active for an additional four months.

“Hyundai CRADLE Silicon Valley is excited to be launching this pilot program in collaboration with HMNA and itselectric,” said Henry Chung, Senior Vice President, Head of Hyundai CRADLE Silicon Valley. “Curbside charging is an important part of the EV charging ecosystem that can provide access for those who rely on public charging, and we look forward to exploring this opportunity.”

“Expanding access to EV charging and accelerating the transition to zero-emission vehicles for everyone, regardless of the kind of home or neighborhood in which they live is part of our mission, ‘progress for humanity,” added Olabisi Boyle, vice president, product planning and mobility strategy, Hyundai Motor North America. “itselectric’s modular AC charging solution brings low-cost, revenue-generating infrastructure to traditionally underserved urban communities around the country. Hyundai is dedicated to a greener future and our partnership with itselectric will help us achieve our goal of carbon neutrality by 2045.”

“NYCEDC is excited to welcome itselectric to the Brooklyn Army Terminal to pilot their state-of-the-art curbside electric vehicle chargers,” said NYCEDC President and CEO Andrew Kimball. “Promoting and expanding access to EV charging infrastructure is the key to encouraging New Yorkers to invest in electric vehicles and creating a cleaner, more sustainable future for New York City.”

“We’re thrilled to bring itselectric charging stations to Steiner Studios,” said Doug Steiner, Chairman, Steiner Studios. “We, and our film and television production clients, want to do our part for a greener future. It’s an honor to kick off these efforts by collaborating with itselectric, Hyundai, and NYCEDC.”

CleanTechnica writer Kyle Field recently traveled to Los Angeles for the Curbivore conference to speak with Tiya Gordon founder of itselectric for a more in-depth coverage on how it got started and where it is are heading. You can find the article here.

Source: Hyundai News


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