Bold mural bid for alleyway between pub and coffee shop

A large white wall in an alleyway in Cheltenham could be in line for a dramatic makeover. The route from between The Famous 1886 and Costa Coffee in Promenade to the rear of Copa bar in Regent Street is blighted by graffiti tagging.

Despite numerous attempts to clean it off, the vandalism has continued and owner Keith Graham asked Cheltenham BID to help. This lead to an approach to the Cheltenham Paint Festival to get a mural painted as part of this year’s event.

Margot De Nadaillac a French/Mexican artist that has painted all over the world has been approached to complete the mural. Margot is a self-taught French mural artist born in Grasse in 1990, planning documents submitted to Cheltenham Borough Council say.

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The work, if the application is successful, would begin on Monday, July 22 and finish on Monday, July 29. It is hoped that a mural would be left alone by taggers, as they tend to avoid murals.

The planning application says: “Margot is an accomplished painter that uses the primary colours; red, blue and yellow, along with black and white to mix her required colours. She will be painting the mural in standard masonry paints and, should there be any issue in the future, the work can be ‘erased’ with a simple coat or two of white masonry paint.”

The wall is on the left-hand side of the shop as you look at the front, in a wide alleyway that leads from The Promenade to County Court Road. The wall is currently painted with standard white masonry paint, a planning statement says.



The unsightly alleyway in Cheltenham town centre. A new mural could be painted there
The unsightly alleyway in Cheltenham town centre. A new mural could be painted there

A heritage statement says: “The Famous 1886 is a significant Grade II listed building in Cheltenham, valued for its historical and architectural importance. The proposed mural, designed and implemented with sensitivity to the building’s heritage, can enhance its cultural relevance while preserving its integrity.

“Careful consideration of design, materials, and community involvement ensure the mural contributes positively to the historic environment of Cheltenham. Having spoken with all the owners of the local businesses in the area, the unilateral consensus was that a mural can only enhance the area.

“With many shops closed down and the problem of ‘tagging’ in the alleyway, the area was starting to look run-down. A mural would lift the area, remove the tagging problem and give visitors and locals alike a beautiful scene with references to the town to look at rather than a tagged alleyway.”

You can view and comment on the planning application here.

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